数据分析A/B Testing项目实践 - 职业启航课堂 - 美国留学生实习求职加速器

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数据分析A/B Testing项目实践

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该课程属于 2023.7.9 BA课程请加入后再学习

课程介绍

随着数字化时代的到来，产品和市场部门越来越依赖数据驱动决策，A/B testing就是这样一种广受欢迎的数据决策方法。A/B测试是一种用户体验研究方法。A/B检验包括A和B两个变量的随机实验。它包括统计假设检验或统计学领域使用的"双样本假设检验"的应用。所以相比于依靠经验和直觉，使用A/B testing的方式可以让我们作出更科学的决策。

那么我们应该如何进行A/B testing呢？什么时候需要我们使用A/B testing呢？在面试中遇到A/B testing的问题应该怎么回答呢？等等这些问题也困扰着求职者。本节课程就从A/B test 概念和原理出发，结合求职中的实际问题，系统的帮助同学们掌握A/B test测试和面试技巧！

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